Our Business Philosophy

1. While maintaining the highest standards for product effectiveness, we will keep our health products generic and universal in design.

2. We will mass market our products to all health market segments at an affordable price as fast as possible, because lives not just profits depend on it.

3. If an individual has access to factual health information and good health tools, and they are successful in making lasting health improvements, ninety percent of the reason for this health success can be directly attributed to their being involved in a supportive health culture or program. Therefore, our first choice for marketing partners for our health products is with partners who have already created supportive health cultures in their programs.

4. Although we will make and license custom or proprietary versions of our products and will grant limited time exclusives to specific market segments, we will give no over-broad licenses that block broad access to the invention of the NutriCode and it’s generic application in the Health-RunR.

5. The company and the patent pending NutriCode has no philosophy of bad or good foods nor are we trying to establish or interpret health or nutritional standards. Our products only display and track nutritional or other health information. We leave interpretations and the establishment of health or nutritional standards to others.

6. Our core competency is as a health research and development company. We will sub-contract, partner or joint venture all non core competency business, manufacturing and marketing functions.

7. A portion of our profits or products will be donated to non-profit health education organizations and individuals who need are products, but cannot afford them.

8. Continue to invent fun, easy to use generic support tools for the diet and healthcare industry that lead the industry in user long term success rates.