1. Embarrassing public weigh-ins or mandatory weight reporting,

2. Mandatory support meetings publicly discussing your very personal diet problems,

3. Unproven or trendy weight loss gimmicks, gadgets or theories.

4. Endless email sales pitches to buy more weight loss gimmicks and gadgets or other health and beauty products. (Very common with our major competitors.)

5. Requirements to buy expensive pre-packaged diet meals, meal substitute protein powders drinks, weight loss medications/pills, weight loss candy bars, weight loss teas or herbal cleanses, fat or calorie blocking diet supplements or vitamins. We do not require this because you will build and maintain your success from the normal food items that you already buy at your grocery store. (You can voluntarily add these types of products into the Performance Diet program if you have found find alternative brands that are safe and effective. While some weight loss aids or boosters (mentioned above) may assist with initial program convenience or progress, we have found that diets where you are required to buy and eat special pre-packaged meals or use some of the other diet support products that are recommended by other dietary programs do not work for lasting weight loss. This is because these items do not generally support your learning and your ability to build the needed food and exercise choice habits necessary to maintain your success in the REAL world. These products are short term fixes that are impractical, too expensive, or too unpleasant to incorporate into a lifelong maintenance plan --- a plan where you can truly get your life off a diet and move on to better things.)

6. Endorsement or display of media-hyped unrealistic fashion-model emaciated bodies or steroid pumped bodybuilder  images that are more a matter of genetics or extremism. Instead, we support you in finding your personal best appearance that is realistic in accordance with your genetics, body structure and circumstances. If you do come to us with unrealistic or unsafe weight loss goals, we will quickly identify them and help you set weight loss goals for your body type that you can attain safely.

7. And last, but not certainly least, we won’t hype or distort the facts about what it takes for honest weight loss success. Unlike many other weight loss programs, we won't promise you that our program will fit conveniently into your lifestyle in order to mislead you into buying it before we even know what your lifestyle is! This is also because we have repeatedly discovered that an unhealthy lifestyle is usually a significant factor contributing to being overweight.

We won't insult your intelligence by telling you the weight loss process is easy or fast. We know from 20 years experience that when you are finally successful using our cutting edge tools, you will most likely describe our program to others as being, "the toughest diet you'll ever love."

We will not we foolishly guarantee or even imply you that you can loose 2 pounds each and every week or 10 pounds in 30 days (like our largest competitors.) Research has shown that the most a person can actually lose a week in actual body fat (not water, muscle or organ tissue) and safely sustain that fat loss, appears to be about 2 pounds a week. Other long term weight loss studies suggest that the individuals who lose the most weight and, far more importantly keep it off to reach 5 year maintenance gold standard of the weight loss industry, lose on the average of about ¼ to 1/2 pound of actual body fat per week over the extended period they were dieting. This realistic level of sustainable weight loss success is most likely due to the fact that successful diets need numerous plateau periods and break periods where no weight is lost at all or even a small amount is gained back --- just to prevent the body’s starvation effect (where the body’s normal calorie burning metabolism is turned down because of the extended diet period.)

Worse yet, the sea of marketing hype that is currently flooding both the weight loss industry and the magazine stands creates false expectations and standards of weight loss success and is a double edged sword. These popularized false expectations and standards of success cause many dieters to select unhealthy and dangerous fad programs that also slow down their calorie burning basic metabolism which then turns the rest of their lives into one diet after another while they are getting fatter and fatter after each new diet. Or, these false expectations and standards cause many (if not most,) dieters to quit the few existing legitimate programs that were actually delivering honest and safe success (losing ½ to ¼ pound of actual body fat each week.)

We promise we won’t hype or distort the facts about what it takes for honest weigh loss success even if it conflicts with your fondest hopes and illusions and even if the truth about real weight loss success is not exciting. We also promise will treat you like the adult you are and give you all the facts necessary so you can make the enlightened choices that will give you best chance for success in this most difficult area of health habits change.

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