A fresh approach to the challenge of creating lasting weight loss. If you are frustrated by your weight or appearance and have felt the not-so-subtle discrimination of society's unspoken judgment --- "there is something wrong with your personal discipline," our research insights into the dominant causes for the excess weight plague of today’s modern society are a great personal relief.

We and other researchers have found that personal discipline and calories in and out is definitely not the whole story. Forces outside of yourself have played a far greater role and share a far greater co-responsibility for your overweight condition than you could have ever imagined!

Our findings on the dominant causes of the problem plaguing modern society:

A.     Previous dieting failures based on incorrect information or inadequate or incomplete weight loss tools have a much stronger role in perpetuating and strengthening the cycle of future dieting failures than has been previously recognized.

B.     Few diets compensate for the normal imperfections and realities of natural human behavior.

C.     In modern society, there is a subtle (yet near overwhelming) social, cultural and profit-based pressure to eat the worst possible foods for maintaining a healthy body weight. So much so, that dieters who lose and re-gain weight over and over again are like salmon trying to swim against a relentless current. Sooner or later, unless they find a better system, they are going to get tired and be carried back once again to their old ways.

D.     Advertising for the food and diet industries routinely utilizes distorted weight loss information thereby creating unrealistic or unsafe weight loss process and result expectations.

E.      The reduction in the effectiveness of dieting that is caused by the stress and the pace of modern living has been greatly underestimated.

F.      Modern technology has so altered the nature and composition of our diets (compared to that of our ancestors) and has so reduced the amount of our physical exertion, that a radical increase in the number of individuals in a modern society becoming overweight was inevitable.

If you think our research concerning the major causes of the overweight problem plaguing modern society is also relevant to your situation, please continue reading about the specifics of a fresh technology based approach to creating weight loss that lasts at least 5 years!

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